Client: Midwest Orthopedic Specialty Services
Agency: Jigsaw
Role: Art Director

Client: Dohmen Life Science Services
Agency: Jigsaw
My Role: Art Director
Creative Director: Steven Wold
Writer: Gerard Heidgerken
Photographer: Jim Gallop

Client: Wheaton Franciscan Healthcare
Agency: Jigsaw
Role: Art Director

Award: 2015 Graphis Advertising Award, Silver

This campaign had a return of 25x on investment and a 70% growth contributed to marketing

Role: Senior Art Director

Awards:
2020 The Drum for Best Use of Performance , Highly Commended
2020 Healthcare Advertising Awards for Digital Marketing Program, Gold

The Landmark Credit Union’s website design brought to life their brand theme, more money for things that really matter. Images throughout the site focus on life stages and product offerings are bundled to fit where customers are in their financial journey.

Client: Landmark Credit Union
Agency: Jigsaw
Role: Senior Art Director

Client: Midwest Orthopedic Specialty Hospital
Agency: Jigsaw
Role: Art Director

Awards:
2015 eHealthcare Leadership Awards for Website, Silver
2015 Aster Award for Healthcare Website, Silver

Most of us take clean water for granted. And for most American’s, we’re used to turning on the tab and getting clean water. But what about clean water for the poorest communities in the world? Or what happens when a natural disaster occurs? 

That’s where this app can help. Users can round up to the nearest dollar on purchases and can select a community of need where they want to deploy a water purifier. 

Role: Senior Art Director

The Milwaukee Art Museum cut ties with their advertising agency and marketing director a month before their grand reopening. The museum had been closed for a year and most locals weren't aware a museum renovation was even happening.

In an all hands on deck scenario, we created the Uncrated. Unveiled. campaign in roughly 3 weeks. 20 crates sprung up around town over night, and the curious went to uncrated.org, typed in their crate number, and where shown digitally what’s inside the crate.

The results where the highest museum attendance in 10 years. Users spent an average of 3 minutes on site and engagement was 5x better than industry benchmark.

Client: Milwaukee Art Museum
Agency: Jigsaw
Role: Art Director

Award: 2016 Obie Award for Entertainment Multi-Format Campaign, Finalist

How do you make landscape paintings from the 1800s relevant to a millennial audience? Make it something they can relate to. These Hudson River School Artists captured America’s frontier and shared their explorations on a wall just like we do today—the only difference is our instant and digital gratification.

Client: Milwaukee Art Museum
Agency: Jigsaw
Role: Art Director

This project’s goal was to launch MG217’s facebook page and position the MG217 brand as the authority in the psoriasis and eczema skin condition category. The creative for this project help define content buckets that could be campaigned for future iterations of content.

Role: Senior Art Director

In 2011 I worked within a team that redesigned the Wheaton website for desktop computers. Hospitals were given unique color schemes and images were chosen to mirror the community each hospital served.

Fast forward to 2013, responsive design is the new standard. Leading the design team, we upheld the overall aesthetics of the 2011 site while streamlining and updating the design for cross device functionality. This site is a testament to how quickly the web has advanced. Web fonts, larger and scaling images, how content breaks, and mobile navigations are just some of the new elements crafted for the 2013 site.

Client: Wheaton Franciscan Healthcare
Agency: Jigsaw
My Role: Art Director
Development: Geonetric

Awards:
2014 Hospital Marketing National Awards for Website, Gold
2012 Aster Award for Healthcare Website, Bronze

Client: Dohmen Life Science Services
Agency: Jigsaw
Role: Art Director

Wheaton Franciscan Healthcare - All Saints has been a long-standing member of the Racine community but has had its ups and downs with how the community has viewed them. They’ve also battled the small town stigma, that care might be better in a larger city like Milwaukee or Chicago. This campaign’s goal was to change perceptions about the hospital.

This campaign has been highly successful within the Racine community. People have stopped Susan Boland, the new President of All Saints, at the grocery store to tell them their story, people have recognized the high quality of care they have in their backyard, and All Saints once again is viewed as a welcomed member of their community. 

Client: Wheaton Franciscan Healthcare
Role: Art Director

The Family Care Center is designed to help the uninsured with their everyday healthcare needs instead of going to the ER. Each card has a unique service or feature that the Family Care Center offers and was mailed to low income families who surround the Center.

Client: Wheaton Franciscan Healthcare
Agency: Jigsaw
Role: Assistant Art Director

Award: 2013 Aster Award for Advertising Specialty, Silver

DearMKE’s purpose is to involve the community in changing the perception of who Milwaukee is today. Battling old stereotypes of beer, brats, and cheese—the website is a platform designed to showcase stories about Milwaukee from the people who live here and know it best. The crowd sourced stories are gathered and used as inspiration for the DearMKE film series which is showcased annually at the Milwaukee Film Festival.

The film series and crowdsourced web content engage the community in creating excitement and pride for the city. The website has had tremendous success getting local government, business owners, and the creative community involved. The project's success has helped lead Milwaukee towards a renewed, positive perception.

Client: Partnership with VISIT Milwaukee 
Agency: Jigsaw
Role: Art Director

Award: 2014 Webby Award for City and Urban Innovation, Honoree

This project was a direct mail piece promoting an open house at the Pavlic Center, a women’s spa-esque, health care facility at Elmbrook Memorial Hospital. Instead of doing the standard postcard, the idea was to make a recipient feel like they were personally invited to something special—an event. With wine, cheese, gifts, bra-fittings—what woman wouldn’t be interested in a little pampering and information about staying healthy? 

Client: Wheaton Franciscan Healthcare
Agency: Jigsaw
Role: Assistant Art Director